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Marie Elaine Unchuan, DOT-10 regional director, welcomes guests and participants to the launching of the FBSE program and training. (DCC | PIA-10)
Mindanaotoday.com | DOT-10 launches ‘Filipino Brand of Service Excellence’ program
By: Glacetene Kayl Daba
CAGAYAN DE ORO CITY – The Department of Tourism-10 (DOT-10) launched the Filipino Brand of Service Excellence (FBSE) program and training at the Grand Caprice Restaurant and Convention Center, Feb. 22, to encapsulate the uniqueness of Filipino hospitality among frontliners and service sectors in the tourism industry.
Over 240 participants from various tourism-related sectors, such as transportation, hospitality and accommodation, security, academia, and the private sector, attended the program in hopes of improving the quality of tourism services in their respective fields.
“We really have that unique Filipino brand of service; that is what we are known for, Filipino hospitality. I think years of training have proven that the way we handle our tourists, the way that we welcome them is entirely unique to us, and how we take care of our guests we treat them as family,” said Marie Elaine Unchuan, DOT-10 regional director.
The Filipino Brand of Service Excellence was rooted in the 7 M’s of core values that Filipinos are widely known for: Malikhain, Makatao, Makakalikasan, Makabansa, Masayahin, May Bayanihan, and May Pag-asa.
After the launching ceremony, a training on FBSE was conducted to embed the Mabuhay gesture in all guest-facing workers to make tourists feel welcome and fuel their desire to return to every destination they visit.
“We all know our reputation for being hospitable and friendly, giving warm smiles. So the objective really is to spread awareness on all of these things and to really raise the hospitality level of the Filipinos even more by training many of our tourism frontliners,” said FBSE training resource speaker Maria Theresa Jean Pabayo-Boo.
The FBSE training program targets 100,000 tourism workers by 2024. In Northern Mindanao, 6,250 tourism frontliners are eyed for the training to help upscale the overall tourism experience in the region. (GKND | PIA-10)
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