Mindanaotoday.com | Maranao coops embrace digital, sustaining livelihood
KNOWN for their colorful craft and trade acumen, Maranaos are leveraging on technology to level up and sustain their livelihood.
PLDT and its wireless unit Smart Communications, Inc. (Smart), in partnership with the Provincial Government of Lanao del Sur, recently organized a capacity building session to enhance the digital skills of around 90 cooperative-members and enterprise owners.
Through PLDT-Smart’s eBizNovation program, Maranao entrepreneurs learned how to tell their own stories and navigate social media, to help them create their unique branding and eventually connect to a wider market online.
Smart’s Mindanao Relations Head Judee Chaves said, “The Provincial Government of Lanao del Sur has been our partner for some time and through project eBizNovation, we hope to further strengthen this engagement. We were very happy to see our Maranao entrepreneurs embrace the topics on digital literacy with enthusiasm and excitement and we look forward to seeing their output online.”
Pindoguan Farm Producer Cooperative was founded by farmers and later ventured into food products to provide livelihood opportunities for women.
Member Aslia Dimaocom learned the importance of storytelling and realized how their origin story is integral for their branding.
“I learned that the best way to market your products is online because almost everybody is now on social media. I always thought that selling our products within our locality was enough. Little did I know that through Facebook, we can reach buyers abroad and provide more support to our families,” said Aslia.
Known for their colorful craft and trade acumen, Maranaos are leveraging on technology to level up and sustain their livelihood.
PLDT and its wireless unit Smart Communications, Inc. (Smart), in partnership with the Provincial Government of Lanao del Sur, recently organized a capacity building session to enhance the digital skills of around 90 cooperative-members and enterprise owners.
Through PLDT-Smart’s eBizNovation program, Maranao entrepreneurs learned how to tell their own stories and navigate social media, to help them create their unique branding and eventually connect to a wider market online.
Smart’s Mindanao Relations Head Judee Chaves said, “The Provincial Government of Lanao del Sur has been our partner for some time and through project eBizNovation, we hope to further strengthen this engagement. We were very happy to see our Maranao entrepreneurs embrace the topics on digital literacy with enthusiasm and excitement and we look forward to seeing their output online.”
Pindoguan Farm Producer Cooperative was founded by farmers and later ventured into food products to provide livelihood opportunities for women. Member Aslia Dimaocom learned the importance of storytelling and realized how their origin story is integral for their branding.
“I learned that the best way to market your products is online because almost everybody is now on social media. I always thought that selling our products within our locality was enough. Little did I know that through Facebook, we can reach buyers abroad and provide more support to our families,” said Aslia. (PR)
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