Mindanaotoday.com | TPB expands motorcycle tourism efforts, supports ride for sustainability
THE Tourism Promotions Board (TPB) has partnered with the Harley Owners Group (HOG) through their PH Ride with Purpose campaign bringing various motorcycle groups together at Mauban, Quezon last June 25 to raise funds for the tree planting and eco-park development project of the organization in Pangasinan.
Launched in November 2021, TPB, with the Department of Tourism (DOT), launched the Philippine Motorcycle Tourism (PMT) program to stimulate domestic tourism and capitalize on the country’s scenic views enjoyed by several motorcycle groups.
To date, TPB and several DOT Regional Offices are building PMT circuits as a new set of tourism products aimed at targeting the millions of motorcycle enthusiasts and riders across the globe.
The very first PH Ride with a Purpose event by HOG Manila Chapter enlists more than 2,000 motorcycle riders and enthusiasts gathered to rally for responsible motorcycle riding and promote the Quezon province as an adventure and culinary tourism destination.
Bringing the “Sturgis” motorcycle rally experience in the Philippines, the event showcased activities such as skills demonstration, test rides, safety riding skills training, local delicacies food tasting and local tourism promotion, among others.
Moreover, the event provided opportunity to promote Quezon as a tourism destination for fun and safe motorcycle riding, with diverse tourist attractions such as heritage churches, burgeoning farm attractions, pristine beaches and wide array or cuisines and delicacies.
The province is also gaining interest with farm to table experience that offers a unique gastronomic experience that is a must try for every traveler.
To date, the TPB has successfully organized ride events in CALABARZON, Central Luzon and Bicol Regions in close coordination with DOT regional offices.
The recently concluded #ExcitingBicol PMT Ride was held simultaneously in the provinces of Albay (Mayon 360 Ride), Sorsogon (Countryside Ride), Camarines Sur (Naga City Ride), and culminated in Catanduanes for the Happy Island 360 Ride that covered 11 municipalities and highlighted the province-wide celebration of this year’s Abaca Festival.
Moreover, TPB has strengthened its partnership with Breakfast Ride Community, Vespa Club of the Philippines, Mindanao Confederation of Big Bike Clubs (MCBBC), Oriental Mindoro Motorcycle Riders Club (OMMRC) Inc., Honda XADV Owners Club, and Adventure Team Philippines by supporting its ride events, activities, and advocacies.
“We are confident that through these initiated and supported activities, we were able and will continue to, even more, regain the confidence of the public to travel domestically for the sustained recovery of the tourism industry,” COO Allones added.
To know more about the program, visit Philippine Motorcycle Tourism’s official Facebook (@PHMotorycleTourism) and Instagram (@PHMotorcycleTourism) accounts.
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